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Thestory of the Stoke on Trent, also known as Staffordshire Potteries,apart from the great potteries produced in the area has not been toldfor quite a long time, despite this area possessing far richercharacteristics and a unique heritage than many of the cities inBritain(Ball, 2002, p. 57).Stoke on Trent is a skilled and industrious city, located in one ofthe isolated rural backwoods in derelict conditions (Shaw,2009 p. 10).It is known to work with the simplest tools and raw materials to makeobjects of great beauty and worth and through this it has won itselfa worldwide reputation for its members and their local area that isstill ongoing. Stoke-on-Trent is the centre of the British ceramicindustry, and it has remained to be the largest clayware producer inthe world. Besides, it holds other local industries, which includechemical works, rubber works, and tyre manufacturing engineeringplants, paper mills, textile processing, and electronics.Additionally, central forest park has been created on the site of anold coal mine and other lands were reclaimed. Stoke-on-Trent was thesite that held the first National Garden Festival in 1985, which waslater developed into a business area famously known as the FestivalPark this helped in creating more than three thousand jobs. For thisreason and many others, Stoke on Tent is a viable candidate forEuropean Capital of Culture in 2020. Stoke on Tent holds differentspecific cultural aspects that qualify it to host the culture comethe year 2020.

Tourismhas been valuable in the Stoke on the tentcity (Ball, 2000, p 57).Large developments have lately been taking place in the city that hasattracted so many tourists. The events include the Potteriesshopping centre in Hanley, entertainment complex in Festival Park,the Art Deco Regent, which reopened after massive renovations, theWedgwood Story, located at the Wedgewood site that attracts more than4.5 million dollars. The Theme Park Alton Towers is well situated andeasily accessible from the potteries while the Peak District NationalPark and the Staffordshire Moorlands are a few meters from the city.

Stoke-on-Trentis a rich unrivalled industrial heritage as well as its brightfuture, and it has won its reputation across the world as the WorldCapital of ceramic (Boyd,2002 p. 211).The city has Award-winning museums and individuals visit the place tocreate their masterpiece. Businesspersons are fond of visiting thehome of ceramic where fantastic products are manufactured anddesigned for example, Wedgwood, Portmeirion, Aynsley, EmmaBridgewater, Burleigh and Moorcroft being among the few of theleading brands found there. Again, one of the main indoor Aqua Parksin the United Kingdom is situated in the city. It is built on adistinctive and attractive nature, around a wave pool with slides,rides, flumes and other features. It caters for people of all ages,swimmers, skaters and surfers both strong, weak and those who aretraining. To make it even better, the Aqua Park is always open allaround the year, and visitors can walk at any time of the day.Trentham Estate, which is internationally renowned, includes theTrentham gardens, a shopping village, Monkey Forest and AerialExtreme provides a quite, peaceful, fun and action atmosphere wherefamilies can spend quality and ample time (Lilly,1984 p. 137).Discerning drinkers and diners are well catered for in this citysince there is a brewery tap known as Limestone Vault for LymestoneBrewery that has been extensively refurbished and it is located inthe centre of the new castle –under-Lyme. In kiln Worx, there isnewest and largest good climbing center with over one hundred routesoutfitted for top ropes, lead and sports climbing, abseil stationsand slack lines, which are complete with traversing wall, whichfavors both the beginners and experienced climbers(Boyd, 2002 p. 212).Children are also not left out, local authority leisure centre iswell designed for them with facilities incorporated with leisure poolhaving interactive water play features, children indoor play towers,party room, sports hall and a special sensory room for children withdisabilities.

Overtwenty-pottery shops are available, which gives the businesspersons awide range of products. In Potteries’ shopping centre, there areother items needed by executives apart from the pottery. The famousPotteries Museum in Hanley is one of a kind and an unusual touristattraction site. Gladstone Pottery centre, Etruria Industrial Museum,and Ford Green Hall at the 17th house are among the Potteries Museumthat makes millions from tourists and businesspersons flow in thecity each year (Shaw,2009 p. 10).Middleport Pottery, home of Burleigh, is a fascinating destinationfor visitors in the middle of Burslem, one of the Towns of thePotteries. A Victorian villa in parkland contains local historygalleries incorporated with varied temporary exhibits programs, whichcater for family activities and events all year. Josiah Spode, whichis a prehistoric pottery, contains unique exposition the place wherebone China was born that presents a setting of buildings that arehistoric. There is incorporation of videos and films, combined withactivities, different stories of the factory and the workers, as wellas the amazing things they made. Stoke on Trent is not left behindwith its breathtaking garden that covers about 12 acres (Lilly,1984 p. 136).In it, there are woodlands, waterfalls, spring bulbs, rhododendrons,fabulous borders, alpine spree, and gravel garden. The garden alsoprovides a spectacular view of three counties and a tearoom wheredelicious meals are served. Delicious foods are served in the tearoom with views of three counties.

Stokeon Trent is a fantastic city it has all it takes to hold theEuropean culture in 2020. With its collection of particular culturalaspects, which includes high tourist attraction centre like AltonPark, farm holiday association hotels, and stoke city football club.Firms such as Wedgewood, Canal cruising that is special for holidays,Stoke City Museum Victoria Theatre and Keele University for holdingconferences, gives it an exceptional opportunity to stand as acandidate for holding the event.


Tourismis experiencing tremendous growth and expansion as days goes by, notonly regarding its contribution to the economy, but also its relationwith other disciplines. When it comes to anthropology, which is thestudy of human way of life, tourism has played an important role inmaking the discipline what it is today. This is because it is noteasy to separate tourism and anthropology. As a discipline,anthropology has to involve tourism as part of its research. Forinstance, in the discovery of a given culture, anthropologists haveto be involved as tourists. The following paragraphs will discuss theassociation between anthropology and tourism.


Tourisminvolves several definitions, which includes tourism as travellingand a temporary and voluntary visit to a place away from home.According to Stronza (2001), tourism is perceived as a property ofleisure, or need to break from the daily activities. All the same,tourism is a recognized modern industry and exists among nations indifferent shapes and forms. It is among the major industries in theworld and as such, it holds a functional importance in thecontemporary settings. According to Stronza(2001 p. 264),any subject with such a magnitude is deserved to have ananthropological analysis.

Despiteits significant growth and expansion, tourism has not taken a seriousfoot in anthropological research and writing. Though economists andscholars have long analyzed it, it has been perceived to be primarilyseen as an activity of economics rather than people. Several reasonshave been involved with the reluctance of the anthropologists to takea satirical look at tourism industry. First, scholars have seentourism as a phenomenon that does not need urgent intervention, athought that is still prevalent. Anthropologists viewed tourism assomething that is perky and did not require academic pursuit. Anotherreason originates from the probable similarities amid the tourists’and anthropologists’ journey for instance, travel writers andethnographers have proposed anthropologists as tourists who exploredifferent aspects that concern tourism.

Priorto the progress of cognitive anthropology of tourism, anthropologistsas well as sociologists were involved in the exploration of theelements that form part of anthropology of tourism today. The primaryelements that bring the two disciplines together have now been putplace. For example, Graburn(2000)literature on tourists and rituals, as well as Smith(2012), takeson the idea of sacred and sacrilegious. Alternatively, Turner bringson the notion of transitioning from one social group to the other heargues that travelling may be considered a stage in life prior to onedeciding on settling down.

Anthropologyof tourism has been perceived by anthropologists as an important partof their study. Literature has indicated that ethnographers haveincluded tourism as part of their study because they find that peoplewhom they usually work with tourism is a critical part of theirlives. As such, anthropologists have deemed it important to includetourism in sections of their study.

Anthropologistsare involved in the study of social life of individuals andcommunities. During these studies, anthropologists act as tourists.This is because as they study the communities, they have to travelfrom place to place. This makes it difficult to separate tourism andanthropology. Anthropologists have always considered an interest intourism since as they study humans, they need to travel.

Anthropologistshave always considered tourism as an important aspect this has madeanthropologists to engage in varied elements of tourism. Forinstance, anthropologists have been involved in human aspects such asculture, which is an important element in promoting tourism.Promotion of culture from the anthropologists’ point of view hasbeen an important aspect to tourism because it has assisted in thegrowth of tourism. Take for example, the involvement ofanthropologists in the promotion of language language in differentaspects has helped in the growth of tourism because people havetravelled to varied places to study a particular language. Thus,anthropology and tourism have an association.

Anthropologistshave an association with tourists since they have always beeninvolved in tourism. As anthropologists study communities, they areusually involved in tourism. For instance, consider ethnographers,they study people’s culture and customs. As they do so, theyusually travel so much and in doing so, they are regarded astourists. Tourism has been studied by anthropologists as a kind ofcultural commoditization or sometimes as cultural commercialism. Justlike tourism, culture has been sold as a commodity or service. Thishas been perceived as a close association amid tourism andanthropology.

Themajor challenge facing the discipline of anthropology is to expandthe logical work and to elevate its input into the tourism sector. Itcan be indicated that, anthropologists are needed to apply theirknowledge of the field and their specialized facts to come up withnew speculative frameworks. Again, it is clear that theanthropologists are becoming more focused on the hosts as active partof the tourism department therefore, the application of anthropologystudies will be of great benefits not only to the host but also tothe tourism system as whole.

Inconclusion, it can be indicated that anthropology and tourism have aclose relation. Anthropology deals with everything about people,which is closely related to the function of tourism(Graburn, 2000 p. 32).Similarly, Anthropologists stands as both tourists and observers,whether they agree or not and anthropology consists of variety ofpossibilities for them to study tourism that is only just beingrealized. As anthropologists study communities, they are usuallyinvolved in tourism. For instance, consider ethnographers, they studypeople’s culture and customs. As they do so, they usually travel somuch and in doing so, they are regarded as tourists. It is both achallenge and exciting at the same time, as well as an importantaspect. Anthropology and tourism should be engaged appropriately forthe potential of both sectors since they are equally involved. Thisis the reason why there is anthropology of tourism, which shows therelationship that exists between the two disciplines. Therefore, thetwo disciplines have an association and it emerges as a difficultaspect for anthropology to exist without tourism.


Ball,R.M., 2002. Re use potential and vacant industrial premises:revisiting the regeneration issue in Stoke-on-Trent. Journalof Property Research,19(2),pp.93-110.

Boyd,S., 2002. Cultural and heritage tourism in Canada: Opportunities,principles and challenges. Tourismand Hospitality Research,3(3),pp.211-233.

Graburn,N.H.,2000. The anthropology of tourism. Annalsof tourism research,10(1),pp.9-33.

Lilly,T., 1984. From industry to leisure in The Potteries. TourismManagement,5(2),pp.136-138.

Nash,D. and Smith, V.L., 1991. Anthropology and tourism. Annalsof Tourism Research,18(1),pp.12-25.

Rice,M. (2010). Thelost city of Stoke-on-Trent.London: Frances Lincoln.

Shaw,S., 2009. Historyof the Staffordshire potteries.BiblioBazaar, LLC.

Smith,V.L. ed., 2012. Hostsand guests: The anthropology of tourism.University of Pennsylvania Press.

Stratton,M., 2003. IndustrialBuildings: Conservation and Regeneration,London, Taylor and Francis.

Stronza,A., 2001. Anthropology of tourism: forging new ground for ecotourismand other alternatives. Annualreview of anthropology,pp.261-283.

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