Sir James Dyson Case Study

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SirJames Dyson Case Study

  1. The opportunity or freedom to fail or make mistakes is crucial to learning because it is a freeing decision one can make. When one allows his or herself to fail or make mistakes, there is freedom from all constraints of finding perfection, while opening up to every kind of possibilities or opportunities. Sir James Dyson for example, created a vacuum that had no loss of suction, no bag, or no clogging. For 15 years, Dyson had the opportunity to come up with 5,127 prototypes of what he called a Dual Cyclone vacuum cleaner. The entire period allowed Sir James Dyson the time, opportunity, and freedom to make mistakes, and, in the end, managed to develop the kind of model that ultimately placed him in the billionaire status. Sir James Dyson allowed freedom and willingness in his aspirations to make mistakes. He freed himself to make mistakes, which is crucial, and instead he created learning experiences, which assisted him to grow and develop the right model.

  2. The freedom or opportunity to make mistakes contributes to performance improvement through setting up of goals. According to Nelson &amp Quick (2009), opportunity or freedom to set flexible goals with no set timeline allows performance improvement over time. Management research has identified performance differential speed-rate and standards to have inspired growth, especially when there are low levels of stress on the time limit. The opportunity to make mistakes allows enough time to revisit and restudy the whole performance process. Sir James Dyson attempted to interest the vacuum cleaners manufacturers at the time with his invention, but he failed. He opted to pursue the process of manufacturing on his own, which was repeatedly failed. However, by allowing himself the opportunity to fail, he persevered amid bankruptcy, and eventually resulted in performance improvement. Within the next 18 months of trial and error, the Dyson`s Dual Cyclone model led to sells in the United Kingdom.

  3. The kind of advice that Sir James Dyson would give to a college graduate starting out his or her career would revolve around appreciating failure. The path of a newly graduated person is likely to be chorused with fist-banging, groans, and head scratches of learning and failing. Sir James Dyson would advise him or her to learn from the mistakes of his or her career so as to allow progress to be made. He would recommend the graduate that failures are just setbacks or problems that are yet to find solutions. Sir James Dyson would advise the graduates that for Dyson it had started with a vacuum, and when the bagged vacuum had lost suction, he came up with a solution – the cyclone technology. For the graduates starting out their careers, their ability to learn from their mistakes – trial and error – would be a valuable and significant skill to learn early on in their careers.

  4. The kind of advice Sir James Dyson is likely to give a person in charge of training and evaluating people`s performances would be, first, to clearly define what &quotperformance&quot is for them to succeed in their work. According to Nelson &amp Quick (2009), to define &quotperformance&quot in behavioral terms is an important step in the process of training and evaluating their abilities. Secondly, Sir James Dyson would advise the trainer to start coaching and come up with counselling sessions with positivity. By doing this, the rapport will be established, and that performance appraisal systems should be set up to develop the trainer into enhancing the trainees` careers. Finally, Sir James Dyson would advise the instructor to explore individuals` growth and their future performances. In order to develop the employees, the trainer would also be advised to establish mutual trust between him or her and the trainees.


Nelson, D. L., &amp Quick, J. C. (2009). Organizational behavior:Science, the real world, and you. Mason, OH, USA: South-WesternCengage Learning.

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