Modern Culture Final Project

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ModernCulture Final Project


GenderBias in the Entertainment Industry

Theworld has developed so much, and the entertainment industry is nolonger a social event of bringing people together. Instead, it hasbecome a leading economic activity for many people around the world.The entertainment has span from movies, comedy, sports, dancing andacting. However, the alarming observation is the gender biasportrayed in the entertainment industry where the men are seen as theowners of the industry while the women are sidelined. Women who makeit to the industry have undergone a path that is difficult because nosupport is given to them. The entertainment industry is thought to bea men role and responsibility while the fact is that women are equalto the task that have been proven by the various women who have madeit to the limelight including artist Madonna and the Very able LadyGaga (Bielby,2009).

Whatis the role of women in the society? Men have been mean for a verylong time. Gone are the days when women were left to be housewivesand men assumed the role of breadwinner? That primitive culture islong gone and women too can be important people to the economicwelfare. Very many women are independent and have amazed hugeresources. Think of a woman like a lady Ada, who was the first womanprogrammer and behind various inventions. If she were never given therelevant support, she could have been nowhere in the books ofhistory. In the entertainment industry, ladies are coming on the spotand are engaged in popular works of art. Hip hop and rock music are acommon platform where ladies are showcasing their talent and ability.The fame of these two genres of music in the United States makeswomen gain confidence and trust from the people. Similarly, the womencan now compete on equal grounds as men (Kilbourne,England, Farkas, Beron &amp Weir, 2013).

Despitethe presence of women in the entertainment industry, is it sufficientto support their potential? A thorough look suggests that as asociety, enough have not been done on the same. For instance inmusic, the videos are known to add quality to the vocals and,therefore, the sales of the hit song. It is clear in many videos thatthe dance by women in the many videos makes it so attractive to thefans. Nevertheless, when it comes to delivery of the revenue, womenare neglected, and their added advantage is not recognized. Instead,the male vocalist becomes the one who earn the lion share. This iswhat have to be addressed if gender equity is to be achieved(Huffman,Tuggle &amp Rosengard, 2011).

Further,let’s take a glimpse at the sports events. Baseball was a malesport and until of later have included ladies. A lot of attentionhave been placed on the male events with corporate sponsors dishingmillion in support of their promotion needs. For basketball, ladiesare only used to entertain the male during the breaks. The Fifa WorldCup is a male global football event that will never go unrecognizeddue to the numerous resources used to promote the event by thesponsors. However, when it comes to the female global footballevents, it is a shame because some people do not realize until theevent is over. Are we satisfied that we are doing enough? I think weare not and it is high time we realized the fact. Popular culturesare here, and it is upon people of all gender to be involved in equalmeasures (Bubel&amp Spitz, 2011).


Bielby,D. D. (2009). Gender inequality in culture industries: Women and menwriters in film and television. Sociologiedu travail,51(2),237-252.

Bubel,C. M., &amp Spitz, A. (2011). “One of the last vestiges of genderbias”: The characterization of women through the telling of dirtyjokes in Ally McBeal.

Huffman,S., Tuggle, C. A., &amp Rosengard, D. S. (2011). How campus mediacover sports: The gender-equity issue, one generation later. MassCommunication &amp Society,7(4),475-489.

Kilbourne,B. S., England, P., Farkas, G., Beron, K., &amp Weir, D. (2013).Returns to skill, compensating differentials, and gender bias:Effects of occupational characteristics on the wages of white womenand men. AmericanJournal of Sociology,689-719.

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