Tourismhas become a major economic aspect of any country, and it is by thatrecognition that many governments in the world have enactedstructures to oversee the tourism sector. Almost all nations in theworld have a minister in charge of the tourism docket mandated withthe responsibility of enacting policies that would ensure thattourism remains relevant. What attracts tourist in a certain regioncould form the basis of these policies. Since tourism is a businesssupported by economic means, it then follows that conditions have tobe in place that will attract the tourist in a certain region. Someplaces are known to rely solely on tourism as its main economicactivity. Places like the Bahamas in the Caribbean and Mauritius, anAfrican island in the Indian Ocean are some of the regions wheretourism is highly coveted (Lengkeek,2001).
Iagree with the statement that it is what we want we get in tourisminstead of what is there.As a business, the first thing is tounderstand the preferences and needs of the customers. Tourist iscustomers in this case, and the products are varied. For instance,when a tourist visits a national park, they expect to see wildanimals. According to operations of many animals, it could have beenvery difficult to observe the same. Social identity theory may helpin understanding that people of the same group will think andperceive things in the same way. That could be utilized to identifythe likely expectation of tourist and then the same is provided. Forinstance, if there have been a trend of tourist from Las Vegas to goand watch birds in the Amazon forest during summer, it is likely thatbird is viewing specific package be stressed for Las Vegas tourists(Uriely,2005).
Socioemotionalselectivity theory of psychology can help in explaining why as atourist, we are likely to get what we want not what is there. As ageneral trend, aging people shift their preference from adventure tofulfilling their emotional needs. This is important because policymakers can provide a quiet place where these people can relax andreflect on their lives. This is what they want but in reality, thatis not what exist. This theory also helps people to understand theneeds of the various age category of people to provide with the mostappropriate form of tourist product. It is common to find placeswhere the hotels have been set asid3e for the elderly because theyare known to prefer silence and calmness. But for the younggeneration, partying and loud music could be what they prefer. Thisis what they want and understanding the same help in maximizingbenefits to all people (Ritchie& Hudson, 2009).
Thesocial exchange theory can also play an important explanation role tothe assertion above. As humans, we tend to be cost effective, and wewould like to match the cost of the utility we receive to besatisfied. As such, the planners understand that tourist hasdifferent economic might and as such have a differential cost policywhere the higher you pay, the higher you experience. In that aspect,we as tourist tend to meet people of the same class and those who weare likely to forge a rapport. However, this is what we want and mostof the time it is astonishing because that is what we get.Nevertheless, that is not the truth, and the same is intentioned andmeant to satisfy the customers (Chronis,& Hampton, 2008).
Chronis,A., & Hampton, R. D. (2008). Consuming the authentic Gettysburg:How a tourist landscape becomes an authentic experience. Journalof Consumer Behaviour,7(2),111-126.
Lengkeek,J. (2001). Leisure Experience and Imagination Rethinking Cohen`sModes of Tourist Experience. Internationalsociology,16(2),173-184.
Ritchie,J. R., & Hudson, S. (2009). Understanding and meeting thechallenges of consumer/tourist experience research. InternationalJournal of Tourism Research,11(2),111-126.
Uriely,N. (2005). The tourist experience: Conceptual developments. Annalsof Tourism Research,32(1),199-216.